Best Betting Sites in Italy 2025

Reviewed by Max Fox
Checked by Max Fox
Updated

After reviewing over 20 betting sites, OddsSurfer presents the top online betting sites in Italy. Our analysis shows that competitive odds are what Italian bettors value most, along with properly ADM-licensed bookmakers for legal betting. Browse our verified operators, sign up, and start betting today!

Top Betting Sites Italy

  1. Rating 5
    100% up to €100
    • Generous Bonuses and Promotions
    • Diverse Sports Betting Markets
    • User-Friendly Interface
  2. Rating 4.9
    100% up to €150
    • Simple & mobile optimised website
    • Up-to-date odds on pre-match & live games
    • Cryptocurrency support
  3. Rating 4.6
    Welcome bonus up to €122
    • Excellent odds
    • Quick withdrawals
    • Great betting for all devices.
  4. Rating 4.5
    100% Deposit Bonus Up to €100
    • Anonymous betting adds privacy
    • Customizable menus for a tailored experience
    • Strong focus on football and other interests
  5. Rating 4.5
    100% Sports Bonus Up to €150
    • Quick & easy financing methods
    • Enticing welcome rewards
    • Competitive odds

List of Top Betting Sites in Italy

Welcome bonus up to €122
  • Cash Out:
  • Bet Builder:
  • Live Betting:
  • Live Streaming:

22Bet

If you’re looking for the best bonuses & offers in the Italian sports betting market, 22Bet is the most appropriate pick. Founded in 2016, the online betting site is owned by Marikit Holdings Ltd. The site offers about 50 sports to wager on, with up to 1,500 betting markets available for each event. 22Bet’s crucial details, including the location and licensing details, are at the footer.

Regarding security, 22Bet is licensed by the Kahnawake Gaming Commission (KGC) and also holds a license from the Government of Curaçao, helping to ensure a safe betting environment. The welcome package includes a 100% match deposit of up to €122.

 

Pros
  • Excellent odds
  • Quick withdrawals
  • Great betting for all devices
Cons
  • Lacks phone support
  • Interfaces may feel cluttered
100% up to €100 sport bonus
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  • Bet Builder:
  • Live Betting:
  • Live Streaming:

William Hill

William Hill offers the best mobile platform for sports betting in Italy. It was launched in 1934 in the UK and is owned by WHG International Limited. The Italian version, Williamhill.it, is licensed by AAMS, a reputable Italian gambling oversight authority. This sportsbook has a very responsive mobile app that lets users bet anywhere while on the go. This is an area in which some sports betting operators are still lagging.

It’s worth mentioning that this online Italian betting site has a trusted customer support team that’s always available 24/7 to ensure all your queries are attended to. We recommend you try the chat option for faster response, since they respond to messages instantly.

Pros
  • Known brand
  • Promotions & odds available
  • 10,000 live-betting events per week
Cons
  • Outdated platform layout
  • Advanced bettors have fewer features available
Bonus up to 550€ + 5€ on Aviator + 10€ immediately after the first bet + 30 free spins on Book of Kings
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bwin

Through our extensive research, we can conclusively say that the best live betting site in Italy is bwin. It was launched in 1997 under the name Betandwin, later rebranding to bwin in 2006, and is based in Gibraltar. Regarding safety, bwin has a UKGC license, making it one of the most reputable sportsbooks for the Italian industry.

With over 25 sports available for betting, you won’t miss your favorite from the long list. Go ahead, explore, and enjoy the many perks awaiting you at bwin.

Pros
  • Highest limits on the industry
  • Fast paying
  • Excellent streaming service
Cons
  • No 24/7 chat support
  • Limited promotional offers
Welcome bonus up to €50
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  • Bet Builder:
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  • Live Streaming:

NetBet

NetBet is the ideal choice for comprehensive payment options. The online betting website was established in 2001 and operates under the AAMS license in Italy. In addition, it is licensed by the national regulators of Romania and France. NetBet operates on the SBTech sportsbook platform in Italy and accepts various payment alternatives, including Mastercard, Skrill, & debit cards.

Today, NetBet offers over 25 different sports for betting in Italy and a welcome package of 50 € (no bonus-code required). To qualify for the welcome bonus, you must make a minimum deposit of €10 using a debit card. Deposits made through other payment methods will not be eligible for the welcome package.

Pros
  • Jackpots on multiple sports
  • Interesting VIP program
  • Bet builder feature
Cons
  • No live-stream
  • Lacks 24/7 support
Sport bonus up to €500
  • Cash Out:
  • Bet Builder:
  • Live Betting:
  • Live Streaming:

SNAI

SNAI is the best localized Italian-focused sportsbook in our database. It started with horseracing and now offers 30 online betting options. There is a simple horse racing application built for live-streaming. Besides, the software supports other live betting options, such as tennis, soccer, basketball, & football.

With over 1500 streams per month on SNAI, you’ll find attractive sports-related promotions and bonuses to improve your experience on the site. The payment methods the betting website supports include SnaiPay, Postepay, Mastercard, and debit cards, among others. The payout rate (or return to player) for SNAI is 94%.

Pros
  • Multiple payment methods available
  • Live casino, poker, & sports betting have same account
  • Outstanding iOS and Android mobile apps
Cons
  • Supports the Italian market
  • Bonus-code not available

Italy Betting Guide: Key Details for Bettors

🌏 CountryItaly 🇮🇹
👌 LanguageItalian
💰 CurrencyEuro
⚽ Popular sportsFootball, Swimming, Tennis, Cycling, Skiing, Volleyball, Basketball, Formula 1
⚖️ Is betting legal?Yes
🏛️ RegulatorAgenzia delle Dogane e dei Monopoli (ADM)
🧾 Gambling taxes20% tax on winnings from gambling
💳 Most popular payments methodsBank Transfers, PayPal, Postepay, Credit/Debit Cards, Skrill, NETELLER, Crypto

Top Mobile Betting Apps in Italy

Smartphone technologies have revolutionized online sports betting in Italy. Betting apps are now a popular choice for bookies and casinos alike, allowing users to easily place live bets, check football matches live scores, and even cash out conveniently. For an in-depth look into the matter, we have compiled a list of the best betting apps in Italy. Check them out below.

bet365

bet365’s application may not be among the most appealing in the Italian sports market, but it’s difficult to find anything wrong with it. With its Face ID and Touch ID, no one else can log into your account since they must undergo a security check. Like the desktop version, you can easily access all the sports options, an excellent feature by bet365’s software development team. 

William Hill

William Hill has an excellent sports betting application that’s supported in Android and iOS versions (memory requirement is around 20 MB for Android and 70 MB for iOS). The app features a more spacious layout, and small advertisements can appear as bettors use it. The app’s top-notch performance with HD live betting makes it a perfect option for bettors who like playing via mobile apps. Tap on the bet slip to view and adjust any pending wagers and see your possible win amounts. The William Hill mobile app offers Cash Out and Partial Cash Out features that let you settle your bet before the event ends, allowing you to secure profits or minimize losses while the match is still in progress.

Betway

Think about total and partial cashout, in-play betting (placing bets during a match), bet builder (creating custom bets), live streaming (watching events in real-time), gambling controls, and one-click betting—all these are found in the Betway application. Through the software, you’ll get unlimited data about past game results, team info, and professional data analysis for individual team members. Betway is dedicated to continuously updating their application so users can have the greatest experience ever. 

Unibet

The Unibet betting app offers quick downloads and responsive operations. Users can seamlessly access all 35 sports categories and live-stream over 40,000 events, just as they would on the desktop version. As of April 2025, this app has over 500,000 downloads on Google Play Store, a testament to how players worldwide have accepted it to facilitate their online sports betting process.

Is Betting Legal in Italy?

Betting in shops and online is legal in Italy. The Agenzia delle Dogane e Dei Monopoli, the Italian customs and monopolies agency, oversees all gambling activities in the country. Italian legal laws allow online and offline betting from physical shops and protect players from fraud by bookmakers. Before operating in Italy, a bookmaker must have licenses issued by the ADM (Agenzia delle Dogane e dei Monopoli).

How Do We Rate New Betting Sites?

Our experts at OddsSurfer diligently rank Italian betting sites. We ensure that only the best online sportsbooks make it to our list. Our thorough assessment process covers all aspects that affect your experience. Below are the key factors we prioritize when rating the best betting sites in Italy.

  1. Licensing & regulation

    We only review and rank betting sites with verifiable licensing from ADM, the Italian gambling authority. A valid license confirms that a betting site complies with Italian laws.

  2. Safety measures

    Our experts evaluate every site’s safety protocols, including encryption, privacy policies, & firewalls. We strive to review only sports betting sites in Italy that can protect user data.

  3. Betting market variety

    We’ll assess the events provided by the sites. The best betting sites in Italy should have popular leagues & niche markets.

  4. Odds

    These are an essential part of betting. We’ll compare odds across different online sportsbooks to find betting sites with worthy value.

  5. Bonuses & Promotions

    Italian betting sites offer these perks to enhance user experience. They add value as bettors can stretch their betting budgets.

  6. User Experience & Interface

    We’ll also prioritize how easy it is to utilize the online betting sites. This includes navigation and loading speed. Betting sites that have clear layouts offer a better user experience.

Top Sports for Betting in Italy

You should pick one that features your preferred sport for better wins. Italian bettors have their favorites based on the popularity & thrill of the game in the country. Below is a review of the sports that Italians love to bet on.

  • Football

    Top site: bet365, Betfair  

    Football is the most popular sports betting activity in Italy. Fans follow various football competitions, including Serie A, UEFA Champions League, and the FIFA World Cup. Italy has a rich football history, with fans strongly supporting Juventus, Inter, or AC Milan. Football provides plenty of betting options. Players can bet on match results, goalscorers, total goals, handicaps, and many other markets. Serie A remains the primary focus locally. However, Italians also wager on football leagues from other countries, such as La Liga & EPL.

  • Swimming & other water sports

    Great bookmakers: Unibet, SNAI

    Italian bettors favor swimming bets because the country has been successful in the Olympics. Italian swimmers have increased the popularity of the sport. Online betting options for the sport include outcomes of significant activities such as the Summer Olympics. Most people focus primarily on player performance. Betting on swimming suits those who enjoy bets on fast-paced sports.

  • Tennis

    Great Bookmakers: Unibet, Betway

    Tennis is also popular because Italians have a track record on the ATP & WTA circuits. The Italian Open pulls in local followers and bettors alike. Italians follow global tournaments like Wimbledon and the US Open as much as they follow local tournaments. Tennis betting has several markets for game winners, set scores, and point outcomes. Therefore, you ought to analyze player performance before placing bets.

  • Cycling

    Great Bookmakers: bwin, Marathonbet

    Cycling is a significant sport in Italian sporting culture. Many events in the sports calendar attract dedicated fans and bettors. These events, along with others like the Tour de France, are popular among Italian bettors. Betting on cycling involves predicting stage winners, race winners, and standings. If you prefer endurance sports, consider the wagering requirements for cycling bets.

  • Skiing

    Great Bookmakers: Betway, Betfair

    Skiing always takes center stage during winter. Italians have a strong history of skiing, with local stars winning big. Most punters bet on significant events like the FIS Alpine World Cup. Bets on skiing focus on race winners, podium finishes, and event results. The sport suits anyone who likes excitement.

  • Volleyball

    Best Bookmakers: NetBet, 22Bet

    Italian SuperLega, among other volleyball games, is loved and most wagered in Italy. Italians follow both local and international championships. Bets here focus on match results, set totals, and player performance. As such, wager on these events if you enjoy team-based sports.

  • Basketball

    Best Bookmakers: bet365, 888sport

    Basketball has become more popular in Italy, and the LBA is the main league. Italians watch the NBA during playoffs with the same interest as other sports. Betting markets for basketball include totals, point spreads, and player stats. Consider this game if you love fast-paced sports.

  • Formula 1

    Best Bookmakers: bwin, bet365

    Italy’s passion for Formula 1 can’t be matched. The Italian Grand Prix is the highlight that attracts both fans and bettors. Bettors place wagers on race winners, fastest laps, and podium finishes. Bet on Formula 1 if you enjoy high-stakes races.

Betting sites in Italy with the Most Competitive Odds

Consider the odds when selecting Italian betting sites. Enhanced odds result in better returns on winning bets. Therefore, find trusted operators that offer competitive rates. The best sports betting sites in Italy that offer exceptional odds include:

  • Betway
  • Marathonbet
  • Betfair
  • 22Bet
  • bet365

Betting Bonus & Promotions in Italy

Italian betting operators offer various bonuses to enhance your betting experience, including:

Welcome bonus

Upon signing up or making the first minimum deposit, new users get this offer. The bonus provides additional funds on top of a new punter’s initial deposit. In most cases, they will match a percentage of your deposited amount, up to a specified limit. A welcome bonus is a perfect way to start with a higher bankroll.

Recommended Bookmakers: bet365, William Hill, SNAI

No deposit bonus

This type of bonus allows users to place bets without funding their accounts. The no deposit bonus provides a risk-free way of exploring online sportsbooks. Though small, it’s perfect for trying a bookmaker without losing real money.

Brands: bwin, 22Bet

Free bets

Free bets allow you to place wagers without using your real money. They are often given as part of the welcome offer. However, use them for specific matches or betting markets. But read the terms and conditions, policy, and rules of a bookmaker first.

Recommended Bookmakers: Betway, 888sport

Cashback

Cashback offers return a percentage of your net losses over a specific period. Getting some money back reduces the impact of your unsuccessful bets. Cashback offers are available for specific matches or during certain time frames.

Recommended Bookmakers: NetBet, Marathonbet

The Best Payment Methods Used by Italian Betting Sites

Italian punters have plenty of payment options to use when funding their online casino accounts. These choices have varying speed, security, and convenience. Here are some popular alternatives to Trustly and Apple Pay:

Betting Sites
Check out the payments information table provided by OddsSurfer
  • Postepay

    Postepay is a prepaid card by Poste Italiana. Postepay prepaid cards enable instant transactions with minimal fees. Topping up the card is equally easy. This makes Postepay a great choice for Italian bettors who value safety and local accessibility.

  • Credit Cards

    Visa and Mastercard enable quick deposits to your betting account. Fees vary depending on your bank of choice. However, Visa & Mastercard are backed by robust safety measures. Debit & credit cards are great choices for several reasons. Visa and Mastercard are ideal for users who require high transaction limits and favorable terms. We recommend credit cards for all regulated funding.

  • Crypto

    You can also use cryptocurrencies like Bitcoin to fund your account. Most people love them because of their high security and anonymity. Transactions are instant and charge little or no fees. Bitcoin is great for tech-savvy bettors. Always read the terms of all sites.

  • PaysafeCard

    PaysafeCard is a prepaid card that allows account owners to fund their accounts without using the banking option. This method charges no deposit fees, and transactions finish within minutes. With PaysafeCard, you can replace your banking solutions.

  • PayPal

    Many people use PayPal & Apple Pay because they’re fast & reliable. You can use PayPal for secure and fee-free deposits. However, some Italy betting sites charge for a payout.

  • Skrill

    This popular e-wallet supports instant deposits and fast withdrawals; consider it for international transactions.

  • NETELLER

    NETELLER works similarly to Skrill. It provides instant deposits and withdrawals at minimal fees, supports different currencies, and offers robust safety features. Use NETELLER if you are a regular bettor who needs speed and flexibility in transactions.

  • MiFinity

    MiFinity is an e-wallet that provides quick deposits, secure transfers, and affordable fees. However, it has high limits. Overall, it’s an excellent alternative to traditional e-wallets.

  • Jeton

    Jeton is an e-wallet that offers quick and secure deposits. It has low fees, and you don’t need to link your card. If you prefer digital wallets with no high transaction limits, you can use Jeton.

Which are the Fastest Withdrawal Betting Sites?

Payment methods and online sportsbook policies influence how quickly you’ll receive your winnings when making withdrawals. Leading betting sites like bet365 and NetBet focus on quick withdrawals. This is suitable for users of e-wallets such as PayPal, Skrill, and Trustly. E-wallet transactions are processed within a few hours. 

Finding the Best Betting Site in Italy: Essential Tips & Tricks

It’s important to choose Italian betting sites that are reputable, reliable, and meet your needs. Below are some tips and tricks for finding Italy’s best sports betting sites.

  • Check the website’s licenses

    Verify that the site displays a valid ADM license number. This confirms the sportsbook operates legally in Italy and follows required security standards. You can verify this license on the official ADM website.

  • Ask friends or fellow bettors

    Referrals are a good resource for good operators. Ask friends and fellow bettors about their experiences with these operators.

  • Contact customer service before you start

    Test the site’s customer support for the sportsbooks before committing. Ask them a sample question to see how effective their responses are.

  • Ensure the betting sites accept the Italian language

    Always use sites that allow the Italian language. This clears up confusion about the website content and will enable you to browse the website easily.

Responsible Gambling in Italy

  • Set a budget

    Before gambling, you should have a set budget and stick to it. Budgeting helps you avoid overspending.

  • Recognize the signs of problem gambling

    You should learn the signs of problem gambling. Most people chase losses or gamble with what they can’t afford to lose.

  • Seek help for gambling issues

    If gambling becomes a problem, seek professional help. Various support organisations, such as GambleAware, are there to help those struggling with gambling addiction.

  • Choose payment methods that support responsible gambling

    Several payment methods can help you manage your gambling expenses. E-wallets and prepaid cards, such as PaysafeCard, offer better control over spending.

  • Use tools for responsible gambling

    Italian betting companies offer tools to help users regulate their activities. Self-exclusion and reality checks are good examples.

Conclusion

The best betting sites in the country have user-friendly interfaces, competitive odds, extensive sports markets, and secure payment options.

When choosing a site, it’s essential to prioritize platforms licensed by ADM (Agenzia delle Dogane e dei Monopoli) to ensure safety and fairness. Features like live betting, mobile compatibility, and enticing bonuses can further enhance your betting experience.

Ultimately, the ideal site will depend on your individual needs—whether you value live streaming, unique promotions, or a wide range of payment methods. Explore our top picks and find the betting site that aligns with your betting style.

Frequently Asked Questions 

  • Who determines the odds of events?

    Betting companies in Italy set the odds for events. They assess factors like team performance, news, and player statistics.

  • The maximum amount you can win from a single bet differs between betting sites. However, it’s influenced by several factors, including the maximum payout limits of the sport & betting sites.

  • Withdrawals depend on the sites and payment methods used. E-wallets process payouts within 24 hours, while banking options can take several business days.

  • Customer support can fix cash-out issues on all betting sites. Cash-out issues mainly occur due to technical problems or when you must verify your account.

  • Italian sportsbooks may not offer some sporting events due to licensing issues or market demand. In some cases, a bookmaker focuses only on popular sports. Otherwise, different bookmakers offer various sports.