Check the website’s licenses
Verify that the site displays a valid ADM license number. This confirms the sportsbook operates legally in Italy and follows required security standards. You can verify this license on the official ADM website.
After reviewing over 20 betting sites, OddsSurfer presents the top online betting sites in Italy. Our analysis shows that competitive odds are what Italian bettors value most, along with properly ADM-licensed bookmakers for legal betting. Browse our verified operators, sign up, and start betting today!
If you’re looking for the best bonuses & offers in the Italian sports betting market, 22Bet is the most appropriate pick. Founded in 2016, the online betting site is owned by Marikit Holdings Ltd. The site offers about 50 sports to wager on, with up to 1,500 betting markets available for each event. 22Bet’s crucial details, including the location and licensing details, are at the footer.
Regarding security, 22Bet is licensed by the Kahnawake Gaming Commission (KGC) and also holds a license from the Government of Curaçao, helping to ensure a safe betting environment. The welcome package includes a 100% match deposit of up to €122.
William Hill offers the best mobile platform for sports betting in Italy. It was launched in 1934 in the UK and is owned by WHG International Limited. The Italian version, Williamhill.it, is licensed by AAMS, a reputable Italian gambling oversight authority. This sportsbook has a very responsive mobile app that lets users bet anywhere while on the go. This is an area in which some sports betting operators are still lagging.
It’s worth mentioning that this online Italian betting site has a trusted customer support team that’s always available 24/7 to ensure all your queries are attended to. We recommend you try the chat option for faster response, since they respond to messages instantly.
Through our extensive research, we can conclusively say that the best live betting site in Italy is bwin. It was launched in 1997 under the name Betandwin, later rebranding to bwin in 2006, and is based in Gibraltar. Regarding safety, bwin has a UKGC license, making it one of the most reputable sportsbooks for the Italian industry.
With over 25 sports available for betting, you won’t miss your favorite from the long list. Go ahead, explore, and enjoy the many perks awaiting you at bwin.
NetBet is the ideal choice for comprehensive payment options. The online betting website was established in 2001 and operates under the AAMS license in Italy. In addition, it is licensed by the national regulators of Romania and France. NetBet operates on the SBTech sportsbook platform in Italy and accepts various payment alternatives, including Mastercard, Skrill, & debit cards.
Today, NetBet offers over 25 different sports for betting in Italy and a welcome package of 50 € (no bonus-code required). To qualify for the welcome bonus, you must make a minimum deposit of €10 using a debit card. Deposits made through other payment methods will not be eligible for the welcome package.
SNAI is the best localized Italian-focused sportsbook in our database. It started with horseracing and now offers 30 online betting options. There is a simple horse racing application built for live-streaming. Besides, the software supports other live betting options, such as tennis, soccer, basketball, & football.
With over 1500 streams per month on SNAI, you’ll find attractive sports-related promotions and bonuses to improve your experience on the site. The payment methods the betting website supports include SnaiPay, Postepay, Mastercard, and debit cards, among others. The payout rate (or return to player) for SNAI is 94%.
🌏 Country | Italy 🇮🇹 |
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👌 Language | Italian |
💰 Currency | Euro |
⚽ Popular sports | Football, Swimming, Tennis, Cycling, Skiing, Volleyball, Basketball, Formula 1 |
⚖️ Is betting legal? | Yes |
🏛️ Regulator | Agenzia delle Dogane e dei Monopoli (ADM) |
🧾 Gambling taxes | 20% tax on winnings from gambling |
💳 Most popular payments methods | Bank Transfers, PayPal, Postepay, Credit/Debit Cards, Skrill, NETELLER, Crypto |
Smartphone technologies have revolutionized online sports betting in Italy. Betting apps are now a popular choice for bookies and casinos alike, allowing users to easily place live bets, check football matches live scores, and even cash out conveniently. For an in-depth look into the matter, we have compiled a list of the best betting apps in Italy. Check them out below.
bet365’s application may not be among the most appealing in the Italian sports market, but it’s difficult to find anything wrong with it. With its Face ID and Touch ID, no one else can log into your account since they must undergo a security check. Like the desktop version, you can easily access all the sports options, an excellent feature by bet365’s software development team.
William Hill has an excellent sports betting application that’s supported in Android and iOS versions (memory requirement is around 20 MB for Android and 70 MB for iOS). The app features a more spacious layout, and small advertisements can appear as bettors use it. The app’s top-notch performance with HD live betting makes it a perfect option for bettors who like playing via mobile apps. Tap on the bet slip to view and adjust any pending wagers and see your possible win amounts. The William Hill mobile app offers Cash Out and Partial Cash Out features that let you settle your bet before the event ends, allowing you to secure profits or minimize losses while the match is still in progress.
Think about total and partial cashout, in-play betting (placing bets during a match), bet builder (creating custom bets), live streaming (watching events in real-time), gambling controls, and one-click betting—all these are found in the Betway application. Through the software, you’ll get unlimited data about past game results, team info, and professional data analysis for individual team members. Betway is dedicated to continuously updating their application so users can have the greatest experience ever.
The Unibet betting app offers quick downloads and responsive operations. Users can seamlessly access all 35 sports categories and live-stream over 40,000 events, just as they would on the desktop version. As of April 2025, this app has over 500,000 downloads on Google Play Store, a testament to how players worldwide have accepted it to facilitate their online sports betting process.
Betting in shops and online is legal in Italy. The Agenzia delle Dogane e Dei Monopoli, the Italian customs and monopolies agency, oversees all gambling activities in the country. Italian legal laws allow online and offline betting from physical shops and protect players from fraud by bookmakers. Before operating in Italy, a bookmaker must have licenses issued by the ADM (Agenzia delle Dogane e dei Monopoli).
Our experts at OddsSurfer diligently rank Italian betting sites. We ensure that only the best online sportsbooks make it to our list. Our thorough assessment process covers all aspects that affect your experience. Below are the key factors we prioritize when rating the best betting sites in Italy.
We only review and rank betting sites with verifiable licensing from ADM, the Italian gambling authority. A valid license confirms that a betting site complies with Italian laws.
Our experts evaluate every site’s safety protocols, including encryption, privacy policies, & firewalls. We strive to review only sports betting sites in Italy that can protect user data.
We’ll assess the events provided by the sites. The best betting sites in Italy should have popular leagues & niche markets.
These are an essential part of betting. We’ll compare odds across different online sportsbooks to find betting sites with worthy value.
Italian betting sites offer these perks to enhance user experience. They add value as bettors can stretch their betting budgets.
We’ll also prioritize how easy it is to utilize the online betting sites. This includes navigation and loading speed. Betting sites that have clear layouts offer a better user experience.
You should pick one that features your preferred sport for better wins. Italian bettors have their favorites based on the popularity & thrill of the game in the country. Below is a review of the sports that Italians love to bet on.
Top site: bet365, Betfair
Football is the most popular sports betting activity in Italy. Fans follow various football competitions, including Serie A, UEFA Champions League, and the FIFA World Cup. Italy has a rich football history, with fans strongly supporting Juventus, Inter, or AC Milan. Football provides plenty of betting options. Players can bet on match results, goalscorers, total goals, handicaps, and many other markets. Serie A remains the primary focus locally. However, Italians also wager on football leagues from other countries, such as La Liga & EPL.
Great bookmakers: Unibet, SNAI
Italian bettors favor swimming bets because the country has been successful in the Olympics. Italian swimmers have increased the popularity of the sport. Online betting options for the sport include outcomes of significant activities such as the Summer Olympics. Most people focus primarily on player performance. Betting on swimming suits those who enjoy bets on fast-paced sports.
Great Bookmakers: Unibet, Betway
Tennis is also popular because Italians have a track record on the ATP & WTA circuits. The Italian Open pulls in local followers and bettors alike. Italians follow global tournaments like Wimbledon and the US Open as much as they follow local tournaments. Tennis betting has several markets for game winners, set scores, and point outcomes. Therefore, you ought to analyze player performance before placing bets.
Great Bookmakers: bwin, Marathonbet
Cycling is a significant sport in Italian sporting culture. Many events in the sports calendar attract dedicated fans and bettors. These events, along with others like the Tour de France, are popular among Italian bettors. Betting on cycling involves predicting stage winners, race winners, and standings. If you prefer endurance sports, consider the wagering requirements for cycling bets.
Great Bookmakers: Betway, Betfair
Skiing always takes center stage during winter. Italians have a strong history of skiing, with local stars winning big. Most punters bet on significant events like the FIS Alpine World Cup. Bets on skiing focus on race winners, podium finishes, and event results. The sport suits anyone who likes excitement.
Best Bookmakers: NetBet, 22Bet
Italian SuperLega, among other volleyball games, is loved and most wagered in Italy. Italians follow both local and international championships. Bets here focus on match results, set totals, and player performance. As such, wager on these events if you enjoy team-based sports.
Best Bookmakers: bet365, 888sport
Basketball has become more popular in Italy, and the LBA is the main league. Italians watch the NBA during playoffs with the same interest as other sports. Betting markets for basketball include totals, point spreads, and player stats. Consider this game if you love fast-paced sports.
Best Bookmakers: bwin, bet365
Italy’s passion for Formula 1 can’t be matched. The Italian Grand Prix is the highlight that attracts both fans and bettors. Bettors place wagers on race winners, fastest laps, and podium finishes. Bet on Formula 1 if you enjoy high-stakes races.
Consider the odds when selecting Italian betting sites. Enhanced odds result in better returns on winning bets. Therefore, find trusted operators that offer competitive rates. The best sports betting sites in Italy that offer exceptional odds include:
Italian betting operators offer various bonuses to enhance your betting experience, including:
Upon signing up or making the first minimum deposit, new users get this offer. The bonus provides additional funds on top of a new punter’s initial deposit. In most cases, they will match a percentage of your deposited amount, up to a specified limit. A welcome bonus is a perfect way to start with a higher bankroll.
Recommended Bookmakers: bet365, William Hill, SNAI
This type of bonus allows users to place bets without funding their accounts. The no deposit bonus provides a risk-free way of exploring online sportsbooks. Though small, it’s perfect for trying a bookmaker without losing real money.
Brands: bwin, 22Bet
Free bets allow you to place wagers without using your real money. They are often given as part of the welcome offer. However, use them for specific matches or betting markets. But read the terms and conditions, policy, and rules of a bookmaker first.
Recommended Bookmakers: Betway, 888sport
Cashback offers return a percentage of your net losses over a specific period. Getting some money back reduces the impact of your unsuccessful bets. Cashback offers are available for specific matches or during certain time frames.
Recommended Bookmakers: NetBet, Marathonbet
Italian punters have plenty of payment options to use when funding their online casino accounts. These choices have varying speed, security, and convenience. Here are some popular alternatives to Trustly and Apple Pay:
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Postepay is a prepaid card by Poste Italiana. Postepay prepaid cards enable instant transactions with minimal fees. Topping up the card is equally easy. This makes Postepay a great choice for Italian bettors who value safety and local accessibility.
Visa and Mastercard enable quick deposits to your betting account. Fees vary depending on your bank of choice. However, Visa & Mastercard are backed by robust safety measures. Debit & credit cards are great choices for several reasons. Visa and Mastercard are ideal for users who require high transaction limits and favorable terms. We recommend credit cards for all regulated funding.
You can also use cryptocurrencies like Bitcoin to fund your account. Most people love them because of their high security and anonymity. Transactions are instant and charge little or no fees. Bitcoin is great for tech-savvy bettors. Always read the terms of all sites.
PaysafeCard is a prepaid card that allows account owners to fund their accounts without using the banking option. This method charges no deposit fees, and transactions finish within minutes. With PaysafeCard, you can replace your banking solutions.
Many people use PayPal & Apple Pay because they’re fast & reliable. You can use PayPal for secure and fee-free deposits. However, some Italy betting sites charge for a payout.
This popular e-wallet supports instant deposits and fast withdrawals; consider it for international transactions.
NETELLER works similarly to Skrill. It provides instant deposits and withdrawals at minimal fees, supports different currencies, and offers robust safety features. Use NETELLER if you are a regular bettor who needs speed and flexibility in transactions.
MiFinity is an e-wallet that provides quick deposits, secure transfers, and affordable fees. However, it has high limits. Overall, it’s an excellent alternative to traditional e-wallets.
Jeton is an e-wallet that offers quick and secure deposits. It has low fees, and you don’t need to link your card. If you prefer digital wallets with no high transaction limits, you can use Jeton.
Payment methods and online sportsbook policies influence how quickly you’ll receive your winnings when making withdrawals. Leading betting sites like bet365 and NetBet focus on quick withdrawals. This is suitable for users of e-wallets such as PayPal, Skrill, and Trustly. E-wallet transactions are processed within a few hours.
It’s important to choose Italian betting sites that are reputable, reliable, and meet your needs. Below are some tips and tricks for finding Italy’s best sports betting sites.
Verify that the site displays a valid ADM license number. This confirms the sportsbook operates legally in Italy and follows required security standards. You can verify this license on the official ADM website.
Referrals are a good resource for good operators. Ask friends and fellow bettors about their experiences with these operators.
Test the site’s customer support for the sportsbooks before committing. Ask them a sample question to see how effective their responses are.
Always use sites that allow the Italian language. This clears up confusion about the website content and will enable you to browse the website easily.
Before gambling, you should have a set budget and stick to it. Budgeting helps you avoid overspending.
You should learn the signs of problem gambling. Most people chase losses or gamble with what they can’t afford to lose.
If gambling becomes a problem, seek professional help. Various support organisations, such as GambleAware, are there to help those struggling with gambling addiction.
Several payment methods can help you manage your gambling expenses. E-wallets and prepaid cards, such as PaysafeCard, offer better control over spending.
Italian betting companies offer tools to help users regulate their activities. Self-exclusion and reality checks are good examples.
The best betting sites in the country have user-friendly interfaces, competitive odds, extensive sports markets, and secure payment options.
When choosing a site, it’s essential to prioritize platforms licensed by ADM (Agenzia delle Dogane e dei Monopoli) to ensure safety and fairness. Features like live betting, mobile compatibility, and enticing bonuses can further enhance your betting experience.
Ultimately, the ideal site will depend on your individual needs—whether you value live streaming, unique promotions, or a wide range of payment methods. Explore our top picks and find the betting site that aligns with your betting style.
Betting companies in Italy set the odds for events. They assess factors like team performance, news, and player statistics.
The maximum amount you can win from a single bet differs between betting sites. However, it’s influenced by several factors, including the maximum payout limits of the sport & betting sites.
Withdrawals depend on the sites and payment methods used. E-wallets process payouts within 24 hours, while banking options can take several business days.
Customer support can fix cash-out issues on all betting sites. Cash-out issues mainly occur due to technical problems or when you must verify your account.
Italian sportsbooks may not offer some sporting events due to licensing issues or market demand. In some cases, a bookmaker focuses only on popular sports. Otherwise, different bookmakers offer various sports.
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